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Choosing Internet Marketing Tactics For A Website

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Choosing Internet Marketing Tactics For A Website

When running a website or online business, it’s important to choose the best Internet marketing tactics,which will offer the biggest reward in traffic or income compared to the amount of time or money invested.
This is called getting a good ROI (return on investment) from your Internet marketing tactics.
There are many common, and general, forms of Internet marketing, and most can work for a wide variety of websites and online businesses through the different Internet marketing tactics available in each. Theseare some of the basic types of Internet marketing:

1. Email Marketing – email newsletters, coupons and offers, etc.
Search Engine Optimization (SEO) – link-building, keyword optimization, etc.
Search Engine Marketing (SEM) – search engine advertising, etc.
Viral Marketing – video / file-sharing, tell-a-friend, etc.
Affiliate Marketing – having others sell your products for a percentage
Online Advertising – banner ads, text link ads, sponsorships, etc.
Online PR – online press releases, blogging, etc.

There are a few steps in choosing the best Internet marketing tactics for a website or online business:

1. Choose a niche or industry.
Identify the target market.
Determine what most influences that target market.
Evaluate the competition’s strengths, weaknesses, and their marketing tactics.
Create an Internet marketing plan, including a marketing budget.

Internet marketing tactics, run each through the following checklist to narrow down the best options, and create your final list of Internet marketing tactics for your website or online business:

Will reach the target market.
Will be able to influence the target market.
Will set the website apart from the competition.
Will fit within the Internet marketing budget for the site.

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